Kathleen Gresham publishes Blog Design Journal, an internet-based collection of useful information to make your blog better. The July 3 issue is about link-building.
According to Gresham, there are 2 kinds of links: reciprocal links and one way links. You get a reciprocal link when two sites agree to put one another's link on their site. One-way links are when one site references another, like I did in the first paragraph of this post.
According to Gresham, "links from a relevant site it will rate higher than from a non relevant site. The number, or volume, of links is important as well. The more the better."
Links to your site are valuable because they tell the search engines your content is worth looking at, relevant to a topic, etc. Higher relevance means higher rank. Higher rank means it's easier to find. The easier to find, the more visitors. The more visitors, the more potential income.
And for the business blogger, that's the point.
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